Taiwanese Fashion Label iROO Marks the Launch of Its Fifth and Latest Boutique at Jewel Changi Airport by Giving Back to Society)
2019/04/11iROO will mark latest venture at Jewel Changi Airport by reuniting with Rare Disorders Society Singapore (RDSS) to raise funds and awareness through fundraising campaign.
Singapore, 3 April 2019 - Taiwanese fashion label iROO International Pte Ltd is pleased to announce the launch of its latest outlet at the newly opened Jewel Changi Airport with sales of limited-edition merchandise to raise funds and awareness for Rare Disorders Society Singapore (RDSS). The outlet at Jewel Changi Airport will be the label’s fifth store in Singapore after Great World City, Vivo City, Takashimaya S.C Ngee Ann City and Raffles City Shopping Centre since its launch in the island city in 2010.
iROO’s boutique will be up and ready during Jewel Changi’s sneak preview to the media and selected members of the public from 11 – 16 April before it’s official opening on 17 April. The announcement signifies times of progress for the label as it remains undeterred by forecasts of a slight drop in retail sales by the second quarter of 2019. The launch also cements iROO’s commitment to strengthening its presence in the South East Asian market by winning over new fans who will be flying in from all over the region to indulge in the shopping experience at one of the world’s best airports.
In conjunction with the launch, iROO will also be embarking on its second fundraising campaign with Rare Disorders Society Singapore (RDSS) as part of their ongoing efforts to raise funds and awareness on the journey of families with young children suffering from rare disorders. The theme of 2019’s campaign, “Rare is Lovable” will kick off with a viral video of the same name with the hashtag #RareisLovable2019. With the video, members of RDSS hope to destigmatize the public’s perception towards rare disorders and for it to serve as a talking point to encourage dialogue between members of the public and RDSS families.
The campaign will also feature a special limited-edition leopard print tote bag inspired by the rare Snow Leopard as part of iROO’s leopard print collection. The tote bags, retailed at $38.80 will be made available at all iROO boutiques island wide (Great World, VivoCity, Takashimaya S.C Ngee Ann City, Raffles City Shopping Centre & Jewel Changi Airport). - In a statement, Chief Operating Officer of iROO International Pte Ltd, Emily Huang stated that “A healthy enterprise can enhance the lives of people in the society and I strongly believe that individuals and companies alike will join iROO in our efforts in providing relief to these families by helping them improve the quality of life of children suffering from rare disorders.”
About iROO
Taiwanese fashion label iROO was founded in 1999 with the concept of “weekly collections”, launching new designs in sync with runway fashion trends each week. With over 80 stores in Taiwan and Singapore, the label aims to deliver an array of high-quality products infused with aesthetically innovative designs at affordable prices. iROO houses a full collection of style wardrobe catering to the needs of every woman with its Black & White Collection, Feminine City Collection, Party Collection, Weekend Collection, and the “Accessory” Collection. Read more.
For more information and to RSVP your attendance kindly contact:
KARMIC COMMUNICATIONS PTE LTD
Fact Sheet
Fact Sheet
1. iROO Leopard Print Tote Bag
Retail Price: $38.80 (Nett proceeds will be donated to RDSS)
Launch Date: 11 Apr’ 19 *While stocks last
iROO Outlets: Great World City, VivoCity, Takashimaya S.C Ngee Ann City, Raffles City Shopping Centre & Jewel Changi Airport.
• Facebook:
www.facebook.com/iroosingapore
• Instagram:
@iroosg
• Website:
www.rdss.org.sg
Hashtags:
#RareisLovable2019 / #iROORDSS
iROO x RDSS CSR - KNOW ME 2018 Interview Video (Jasmine and Sarah)
2018/03/26Rare disorders - how much do you know about it? Sharing this case of Sarah with an undiagnosed disorder and how her mum Jasmine, being the main caregiver, dedicate her time to take care of her and the family. Turning struggles into great strength and love.
knowMe 2018 – Get to Know RDSS with iROO
iROO’s 5 years campaign to promote awareness and empathy for rare disorders
iROO International Pte Ltd (iROO) announces its 5 years corporate social responsibility campaign supporting the Rare Disorders Society of Singapore (RDSS). The key objectives of this campaign are to raise public awareness on rare disorders and educating the public to be empathetic towards such patients and their family members.
Why Support this Cause?
Several issues were faced by RDSS members such as insults and criticisms were hurled at them or people simply avoiding them. Only when the members from RDSS get together do they feel stronger and motivated by each other. As such, an outing to the Jurong Bird Park will be arranged on 5 May 2018 coinciding with the theme of Hornbill Family for this campaign and for their continued bonding.
knowMe 2018
This year being the first year of the 5 years campaign, the theme is ‘knowMe’ to create the necessary awareness and public education. The Hornbill is a key icon of the campaign. Hornbill is a rare species that live with their single partner till their death.
They have a distinct love story and always travel in pairs or as a family. Hornbills nest in the cavities of tall trees. Female checks the cavities based on food availability and safety. Once the female pick the nest, they undergo an interesting breeding habit. Female hornbill locks herself within the cavity by covering the opening with mud, barks, excreta, saliva, etc. She leaves a small opening to share the food. Male hornbills collect food for female and young ones.
Families of RDSS are just like the Hornbill families, staying together and caring for each other.
A host of activities is lined up for this campaign in 2018
commencing 28 February 2018 till 5 May 2018.
1. Public Education
This campaign will have a series of videos to educate the public on rare disorders. These videos will be shared on iROO and RDSS social media platforms and websites. To further spread more awareness, talks will be arranged with schools and companies. Interested schools and companies can contact AT Marketing Consultancy to arrange via email to [email protected].
2. iROO Limited Edition ‘Know Me’ Charity T-shirt
iROO will launch the ‘Know Me’ exclusive limited edition charity t-shirt for this campaign and all nett proceeds will be donated to RDSS. iROO hopes to raise up to SGD10,000 for this campaign. Available in 2 colors, black and white, this t-shirt retails at SGD68.80 at all iROO retail stores from 28 February 2018 till 15 April 2018.
iROO Taiwan will also donate these limited edition T-shirts to members of the Taiwan Foundation for Rare Disorders to support this campaign.
3. International Artistes, Local Artistes and Influencers Supporting this Cause
Taiwanese actress Carolyn Chen 陳珮騏 and Singapore Singer Joi Chua 蔡淳佳 will be sharing on their social media to support and promote this meaningful cause as well. Please refer to Appendix for other local artistes and influencers supporting this as well.
4. Charity Song
A new single will be launched, produced, written and sung by local veteran singer-songwriter Jiu Jian 玖健. Titled ‘Time Will Tell’ 日久见真情, this is a light-hearted positive song to create more awareness for RDSS globally. Music arrangement will be by musician Elaine Chan. Both will be the Music Ambassadors for this significant campaign.
5. RDSS Outing to Jurong Bird Park
The campaign for 2018 will end with an outing to the Jurong Bird Park for RDSS members and families fully sponsored by some of our sponsors, in line with the Hornbill theme. The outing will be on 5 May 2015, also to honour all mothers from RDSS families in conjunction with Mother’s Day. The nett proceeds from the sale of the Charity T-shirts will also be officially donated to RDSS on this day. The media is invited to join us for this closing event.
• Facebook:
www.facebook.com/iroosingapore
• Website:
www.iroo.sg/
• Instagram:
www.instagram.com/iroo_official/
For more information on RDSS, check out the following:
• Facebook:
www.facebook.com/RareDisordersSociety/
• Website:
www.rdss.org.sg
iROO RDSS Video 2 280218
2018/03/02knowMe 2018 – Get to Know RDSS with iROO
iROO’s 5 years campaign to promote awareness and empathy for rare disorders
iROO International Pte Ltd (iROO) announces its 5 years corporate social responsibility campaign supporting the Rare Disorders Society of Singapore (RDSS). The key objectives of this campaign are to raise public awareness on rare disorders and educating the public to be empathetic towards such patients and their family members.
Why Support this Cause?
Several issues were faced by RDSS members such as insults and criticisms were hurled at them or people simply avoiding them. Only when the members from RDSS get together do they feel stronger and motivated by each other. As such, an outing to the Jurong Bird Park will be arranged on 5 May 2018 coinciding with the theme of Hornbill Family for this campaign and for their continued bonding.
knowMe 2018
This year being the first year of the 5 years campaign, the theme is ‘knowMe’ to create the necessary awareness and public education. The Hornbill is a key icon of the campaign. Hornbill is a rare species that live with their single partner till their death.
They have a distinct love story and always travel in pairs or as a family. Hornbills nest in the cavities of tall trees. Female checks the cavities based on food availability and safety. Once the female pick the nest, they undergo an interesting breeding habit. Female hornbill locks herself within the cavity by covering the opening with mud, barks, excreta, saliva, etc. She leaves a small opening to share the food. Male hornbills collect food for female and young ones.
Families of RDSS are just like the Hornbill families, staying together and caring for each other.
A host of activities is lined up for this campaign in 2018
commencing 28 February 2018 till 5 May 2018.
1. Public Education
This campaign will have a series of videos to educate the public on rare disorders. These videos will be shared on iROO and RDSS social media platforms and websites. To further spread more awareness, talks will be arranged with schools and companies. Interested schools and companies can contact AT Marketing Consultancy to arrange via email to [email protected].
2. iROO Limited Edition ‘Know Me’ Charity T-shirt
iROO will launch the ‘Know Me’ exclusive limited edition charity t-shirt for this campaign and all nett proceeds will be donated to RDSS. iROO hopes to raise up to SGD10,000 for this campaign. Available in 2 colors, black and white, this t-shirt retails at SGD68.80 at all iROO retail stores from 28 February 2018 till 15 April 2018.
iROO Taiwan will also donate these limited edition T-shirts to members of the Taiwan Foundation for Rare Disorders to support this campaign.
3. International Artistes, Local Artistes and Influencers Supporting this Cause
Taiwanese actress Carolyn Chen 陳珮騏 and Singapore Singer Joi Chua 蔡淳佳 will be sharing on their social media to support and promote this meaningful cause as well. Please refer to Appendix for other local artistes and influencers supporting this as well.
4. Charity Song
A new single will be launched, produced, written and sung by local veteran singer-songwriter Jiu Jian 玖健. Titled ‘Time Will Tell’ 日久见真情, this is a light-hearted positive song to create more awareness for RDSS globally. Music arrangement will be by musician Elaine Chan. Both will be the Music Ambassadors for this significant campaign.
5. RDSS Outing to Jurong Bird Park
The campaign for 2018 will end with an outing to the Jurong Bird Park for RDSS members and families fully sponsored by some of our sponsors, in line with the Hornbill theme. The outing will be on 5 May 2015, also to honour all mothers from RDSS families in conjunction with Mother’s Day. The nett proceeds from the sale of the Charity T-shirts will also be officially donated to RDSS on this day. The media is invited to join us for this closing event.
For more information on iROO, check out the following:
• Facebook:
www.facebook.com/iroosingapore
• Website:
www.iroo.sg/
• Instagram:
www.instagram.com/iroo_official/
For more information on RDSS, check out the following:
• Facebook:
www.facebook.com/RareDisordersSociety/
• Website:
www.rdss.org.sg
iROO RDSS CSR - KNOW ME 2018 Pre-Campaign Launch Video
2018/02/14iROO’s 5 years campaign to promote awareness and empathy for rare disorders in Singapore. This is the Pre-Campaign Launch Video by iROO International Pte Ltd (iROO) to commence their 5 years corporate social responsibility campaign supporting the Rare Disorders Society of Singapore (RDSS). The key objectives of this campaign are to raise public awareness on rare disorders and educating the public to be empathetic towards such patients and their family members. Date: 28 February 2018 to 5 May 2018 Stay tuned for more updates. Please help to share and support this cause too! Head over to these links for more information: For more information on iROO, check out the following:
• Facebook:
www.facebook.com/iroosingapore
• Website:
www.iroo.sg/
• Instagram:
www.instagram.com/iroo_official/
For more information on RDSS, check out the following:
• Facebook:
www.facebook.com/RareDisordersSociety/
• Website:
www.rdss.org.sg