Brand Concept

iROO Taiwan || Taiwan iROO || The persistence of 100% revolution and perfection.

In 1999, iROO was founded, consisting of professional design and management teams. Focused on confident urban women aged from twenty-five to forty-five years old, we introduce one collection every week in sync with the world trend. Challenging the myth of discount, we meet customers’ expectation of wearing new clothes every day by the reasonable fixed price. Our brand concept, “affordable luxury, flash fashion, love oneself in full”, successfully helps iROO build its own fashion kingdom.